Is Your Business Liked? A Quick Overview of Social Media Marketing

Today's switch to a more customer-centric approach to business means that the customer's voice is more important than ever, and part of that approach means advertising and connecting with the customer where they are. For many people today, that's on social media. Social media marketing is one of the hottest new forms of digital marketing and should definitely get some time and budget on your marketing plan.

Here's more information on how it works and how to use it to your business' advantage.

Social media marketing allows you to grow your influence by interacting with your customers through social media sites such as Facebook, Twitter, LinkedIn, Instagram, Pinterest and similar sites. It allows you to improve your marketshare through referrals and reviews. It gives you the opportunity to interact with influencers who may otherwise be outside of your reach and drives traffic to your business.

To make this happen requires a certain amount of work, but it's well worth the effort. Make sure to set up social media pages for your business on the sites that will work best for your company. If your main focus is B2B sales, this may be LinkedIn, Slideshare and similar sites. If you serve the general public, Facebook and Twitter may be better options. Do you do events or have a highly visual aspect to your products or services? Consider Instagram, Pinterest or YouTube.

Once you've decided where to set up, it's important to keep fresh content on your pages to ensure that people keep coming back for more. However, it can be tough to regularly find the time to post, so taking advantage of scheduling tools is very helpful in reducing how often you need to commit time to the process. These allow you to prepare posts for all your social media sites at once in one location.

By taking advantage of social media marketing as part of your marketing plan, you can grow your business, whether you're a local-only restaurant or an international distributor. If you need help figuring out how to incorporate this form of digital marketing into your business, AccountRely is here to help. Please feel free to reach out today to be connected with one of our business professionals.